Our Ethos

Joana Hakki is a luxury fashion brand that fuses Syrian heritage with contemporary design, crafting timeless statement pieces. Known for its exquisite handbags and womenswear, the brand features intricate handwoven fabrics blended with the likes of beaded crystals and feathers; wooden mother-of-pearl inlays, and bold patterns, blending artistry with practicality. With a commitment to preserving artisanal techniques, sustainability, and exclusive, made-to-order designs, Joana Hakki empowers women to express their individuality with elegance and confidence, redefining modern luxury through cultural storytelling and ethical practices.